HomeThe atelier journal

Notes on the creative process

The atelier journal

Short observations to help you look more closely, collect ideas, and compose a design direction.

Design note 01

One motif, several forms

A bow can be the connecting detail between a cupcake and a cakesicle. The connection becomes stronger when the palette and finish agree, while the scale of the bow changes to suit each shape.

When gathering inspiration, ask what you want to repeat: the color, the petal silhouette, the surface finish, or the line of a ribbon. Choose one leading detail and let the others support it.

Design note 02

Look beyond the first image

Save the full composition and a closer view of the detail that interests you. Then describe why each one matters. A short note such as “soft ivory, large petals, quiet background” can be more useful than an unfiltered folder of images.

Explore a design category